since 2004


Bobby White is a London based creative jewellery power house founded by designer Bobby in 2004. Specialists in diamond jewellery designed and created in house from the BW London studio and sold via the Bobby White flagship London store.

Bobby grew up in London’s East End in the 80’s and 90’s and set up his jewellery brand at the age of 21 after completing five years of training under a master craftsman in the timeless art of fine jewellery making by hand. Bobby then partnered with brother Tommy in 2006 after demands for Bobby’s pieces grew in the UK and America. Together Bobby and Tommy have created a modern-day London luxury jewellery brand which has designed and made for A lists on the red carpet to having their own TV show ‘Million Pound Jewellers’ which aired on UK’s national TV station Channel 4. The TV show followed the brothers for a year as they continued to build on past success with the making of the intergalactic diamond rocket chain.

For custom designs or collection pieces please contact us below

Our retail store

The Goldsmiths Centre, 42 Britton Street, London, England

Mon - Fri, 9.00am - 530pm
Sat - Sun, Closed

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